Update: I joined Addendum as a managing editor this past summer (details)

Business and tech reporter, based in San Francisco and Vienna, Austria. Publisher of Fillmore, a German business magazine bridging the gap between Europe and Silicon Valley.  Currently contributing to Wired Germany, t3n, Gründerszene, Curved and other German tech and business publications. Co-Founder and chair-woman of Digitalista, a network for female professionals. Read detailed bio below.


Elisabeth Oberndorfer is a journalist, digital consultant and speaker with years of experience in managing teams and projects. After graduating from fashion school, she pursued a career in journalism at the University of Salzburg. She took a break from her job as a local news reporter to do an internship in the San Francisco Bay Area in 2005. Elisabeth joined derStandard.at, one of Austria’s most visited news websites, in 2006 as an online editor and reporter. Her stories on politics and education have been picked up by the Austria Press Agency as well as national TV and other media outlets several times. Taking a break from journalism, she mastered the arts of digital advertising, social media, SEO and web projects at the international agency Draftfcb Partners.

Elisabeth was hired as a Deputy-Editor-in-Chief by trade press publishing house Werbeplanung.at, to which she has been contributing to since 2009. She was responsible for redesigning the website and reaching new audiences. During her time at Werbeplanung.at, she managed to double on-site traffic and newsletter subscriptions. In early 2013, Elisabeth decided to move back to San Francisco to serve as a Silicon Valley reporter for Austrian and German media, covering topics ranging from tech, media to health trends. Further, she’s working on journalism projects that will prove that high quality content is a business model, after all.

In 2014, Elisabeth launched Fillmore, a German online magazine dedicated to business, innovation and lifestyle, aiming to bridge the gap between Silicon Valley and Europe.

In recent years, Elisabeth has also talken public speaking engagements. She has received speaking and vocal training by Austrian actress and TV/Radio host Barbara Fleißner. Frustrated with so many female digital professionals being stuck in their mid-career, she co-founded the platform Digitalista.

Recent Articles

BestSeller: Über die Golden Gate Bridge zur Madison Avenue

Wiener Zeitung: Träume aus dem Silizium-Tal

Gründerszene: Silicon Valley im Wandel

Format: Inside Facebook Campus – „Du gehst heim, wenn deine Arbeit getan ist“

Format.at: So geht’s nach Silicon Valley (German)

Inventures: The right cultural fit for the Bay Area (profile on Buffer Co-Founder Leo Widrich)

Werbeplanung.at: „80 Prozent von allem, was über SEO geschrieben wird, ist Bullshit“ (Interview with infamous SEO consultant Franz Enzenhofer, German)