Elisabeth Oberndorfer

Creator economist, explainer of business news, digital product manager.

I build digital content formats and channels for publishers to reach new audiences that will lead to a bigger reach and new revenue streams.

About Me

I run a business media outlet: Smart Casual Newsletter is your daily morning business news brief, it was recently named one of the best business newsletters by Turi2.

I’m a business and tech reporter and former Silicon Valley correspondent with 15 years of experience in digital journalism, experience in creating and running businesses as a founder and interim CEO, product management and project management. I created the online business magazine Fillmore and recently built digital platforms and products and at the media startup Addendum. I’m also the founder and chairwoman of Digitalista, a women’s network that has received several national awards. My work has been published in international publications, such as Wired Germany, Spiegel, t3n and Der Standard.

My Services

Smart Content Studio

Editorial management, content creation and inhouse consulting for publishers and media startups

Smart Casual

Daily business and tech newsletter

Smart Mag

Smart Casual's magazine and workshop series

Public Speaking

I'm available as a speaker and moderator at conferences.

Media Coverage

„Sie arbeitet seit Jahren als freie Journalistin, unter anderem im Silicon Valley. In der Pandemie wandte sie sich einem neuen Projekt zu: Dem "Smart Casual"-Newsletter. Damit ist Elisabeth Oberndorfer in Österreich ein rares Beispiel, wie "Wirtschaftsnachrichten für alle" funktionieren.“
News aus Wirtschaft und Technologie, in leicht verständlicher Form zusammengefasst – die Journalistin Elisabeth Oberndorfer, ehemals Silicon-Valley-Korrespondentin, wendet sich mit Smart Casual an Menschen ohne großes Wirtschafts-Vorwissen.“
“Elisabeth Oberndorfer kennt Medien aus jeder möglichen Perspektive – und jammert nicht über deren Zukunft..”